Japanese longevity wisdom, Harvard Research and Health AI
moccet combines centuries-old ikigai principles with 85 years of Harvard longevity research to create AI that understands what really drives lasting health. What sets the platform apart isn’t just better models, it’s how people discover new ways their data connects to what matters most.
When moccet launched sage and forge, health tracking meant spreadsheets and guilt, on and off training programmes and variable results. Users saw numbers but felt disconnected from any sense of progress or purpose. But tracking data was always just the beginning. The team’s bigger vision was to make AI a natural bridge between biomarkers and life meaning.
In healthcare, where people already struggle with adherence and motivation, moccet saw an opportunity for what they now call Purpose-Aligned Health Intelligence. Technology designed to be both scientifically rigorous and deeply personal, helping people transform not just their biomarkers but their relationship with their own wellbeing.
We realized the real opportunity lay in using AI to parse hundreds of thousands of personal data points, extract data-driven insights, and combine them with a sense of deep understanding and purpose to generate insights that truly and tangibly improve your life experience.
Omar Elalfy MD, Founder & CEO, moccet
Expanding health AI beyond optimization
To make health intelligence more transformative for everyday users, the team integrated Harvard’s 85-year longevity research with Japanese ikigai science and advanced belief system analysis. That work led to sage and forge, available now and free for early users, creating nutrition and fitness guidance that combines advanced data tracking with purpose alignment. These tools quickly became the foundation for sustained behavior change by giving people a clear connection between daily actions and meaningful outcomes.
Today, moccet’s available tools reach users who’ve tried everything from fitness trackers to meal planning apps. Engagement has tripled, adherence has doubled, and the audience has expanded from frustrated dieters to families building lifelong wellness habits, all discovering how AI can connect their health choices to their deepest values.
The insights that change everything
One of the most powerful capabilities moccet delivers is showing users connections they’ve never seen between their daily choices and long-term outcomes, filtered through their personal ikigai.
From sage nutrition intelligence
With just a single onboarding, sage creates a personalized nutrition plan—no daily tracking required. It highlights real patterns, like:
“Plant-based breakfasts boost your focus on mentoring days.”
“You drink less water when you feel disconnected, and your energy drops too.”
sage doesn’t just count calories—it shows how your food choices shape what matters most to you.
The app analyzes how your food choices affect not just your glucose levels but your ability to show up for what matters most. Users discover that their grandmother’s soup recipe doesn’t just taste good—it creates a 30-minute window of calm that improves decision-making for the rest of the day.
From forge fitness intelligence
Forge goes beyond counting reps. It instantly reveals,
“You will stick to training more when working toward your hiking goal with grandchildren.”
“Your heart recovers fastest after workouts you call ‘adventure’ rather than ‘just staying healthy.’”
forge uncovers how movement fuels your goals, your mindset, and your life, not just your fitness stats. Traditional apps show calories burned. moccet shows the strength you build for what truly matters.Users learn that their yoga practice isn’t just improving flexibility, it’s creating mental resilience that shows up in their parenting patience scores. Or that their weekend bike rides correlate with better creative problem-solving at work the following week.
These insights work because they connect biological data to psychological meaning. Traditional apps show you burned 300 calories. moccet shows you built strength that directly supports the life you want to live. This is how the team is driven to give millions a better life experience.
Building health AI that scales with every insight
Behind the scenes, moccet runs integrated modeling that combines biomarker analysis with purpose assessment and belief system evaluation. This architecture makes every insight more accurate. Each new data point improves not just physiological predictions but psychological understanding of what motivates sustained change.
After implementing Ikigai analysis, user retention jumped 70% and reported wellbeing increased 45%. Users began approaching health choices as expressions of their values rather than obligations, showing how purpose-driven design expands engagement far beyond what traditional optimization apps achieve.
Real insights users see through sage and forge
Nutrition patterns
Following analysis of your glucose and meal data, your blood glucose is most stable on days when you eat mindfully during your morning routine with yoghurt, granola, and fresh fruits. This suggests your centering practice supports your metabolism as much as your food choices. sage has integrated this into your nutrition plan.
Movement connections
After analyzing your wearable and activity data, forge finds your energy peaks not after your longest workouts, but after outdoor or social movement aligned with what matters to you. Your nervous system responds to meaning as much as intensity. forge has given your workout names and programming to reflect your personal goals and reinforce this connection.
Community effects
Your data shows you maintain fitness consistency three times longer when training with friends compared to solo workouts. Shared accountability amplifies your results. forge has scheduled regular movement sessions with your friends to build lasting habits.
Sleep quality discoveries
Following CGM data analysis, sage finds your sleep is deeper on nights when you finish your evening meal early and include calming foods, herbal teas, or magnesium. sage has added peppermint tea and a small handful of magnesium-rich nuts part of your bedtime fictional reading to help you wake up better rested.
Everyone’s built AI that’s great at reading your glucose levels. But the hardest problem in medicine isn’t predicting what should happen—it’s predicting what actually will happen when you go home and live your life. We cracked that by building AI that understands why you want to be healthy in the first place.
Sofian Youssef MD, CTO & Machine Learning Expert, moccet
Making AI insights personally transformative
By expanding beyond biomarker tracking, moccet has shown how advanced AI can become personally meaningful for millions across nutrition, fitness, and life purpose integration.
Each insight pushes that mission forward. moccet builds systems that turn health data into wisdom about how your unique body, mind, and values work together to create the life you want.
The tools available now at sage and forge let you taste this experience immediately. sage creates nutrition guidance that feels like expressions of your purpose, nervous system and mindful nutrition. forge develops fitness programs aligned with what matters most to you, your physical goals and driving true strength of mind and body. Both connect to communities of people pursuing similar meaningful outcomes.
The complete moccet platform is coming. Join the waitlist at moccet.ai to be first in line for the full integration of all health data with ikigai science, belief transformation, and community amplification. Because your health data should serve your life purpose, not the other way around.
References
Koichiro Shiba et al., “Purpose in life and 8-year mortality by gender and race/ethnicity among older adults in the U.S.,” Preventive Medicine, 2022
Harvard T.H. Chan School of Public Health, “The importance of connections: Ways to live a longer, healthier life,” 2025
Nicholas Oliver, “Unlocking the Mind’s Potential: The Power of the Reticular Activating System,” Neuropsychology Review, 2023
Psychoneuroimmunology Research Consortium, “Belief Systems and Immune Function: Direct Neural Pathways,” Nature Immunology, 2024
Zhang et al., “Concepts and applications of digital twins in healthcare and medicine,” Patterns, 2024
Harvard Study of Adult Development, “Intergenerational continuity in early life experiences,” 2023